HEL LOOKS is a website documenting street fashion from Helsinki, the capital of Finland. The pictures are taken in the streets and clubs of Helsinki from July 2005 onwards. HEL LOOKS is a hobby project of Liisa Jokinen and Sampo Karjalainen.

Liisa and Sampo started HEL LOOKS because they think Helsinki styles are worth documenting. With HEL LOOKS they want to encourage people to dress individually and create their own styles. HEL LOOKS is a way of promoting emerging Finnish designers, too. Photographing and interviewing people is a kind of a dream hobby for Liisa and Sampo as they love fashion, clothing and photography - and the looks of Helsinki people.

www.hel-looks.com

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